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Websites I've built, and what they changed

A pretty screenshot says nothing about the work. For each project: the problem it started from, what I did, and what came of it.

01 Projects

Plastering & insulationBrochure site2026

Plak’Rénov — a Normandy plastering firm made visible across its whole area

The problem. A plastering firm well known locally by word of mouth, but nowhere to be found the moment someone searched for its trade on Google.

What I did. A five-page brochure site with one page per service, a gallery of photographed jobs, a client reviews page and a quote form. Search visibility worked town by town across the whole service area.

The result. The firm now shows up on searches for its trade across its two departments, and enquiries arrive through the form as much as by phone.

Brochure siteLocal SEOJob galleryQuote form

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Solar photovoltaicCustom build2026

Solar Expert ENR — standing out in an industry people distrust

The problem. A serious installer in a trade damaged by cold calling and inflated return-on-investment promises. The site had to convince before the first phone call, and cover a whole region in search.

What I did. A site of more than thirty pages: a nine-question savings calculator, pages by department and region, in-depth guides, past installations with real production figures, and reviews copied from the Google profile without cherry-picking. Every sales claim can be checked by the visitor.

The result. A site that answers objections before they are raised, and search coverage stretching from eight departments to every region in the country.

Custom buildCalculator30+ pagesNationwide SEO

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Your project would be the next one.

Describe your situation and I will tell you frankly whether I have handled something close, and how I would approach yours.

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